Drive More Traffic TODAY With This Low-Cost SIMPLE Strategy
Believe it or not, banner ads still deliver excellent results for marketing online.
The secret is proper execution and knowing the game!
Here’s the thing…
There are a couple of inherent problems with banner ads just by sheer nature.
For one, banner ads are disruptive. They interfere with a visitor’s main purpose for being on a particular site. Whether it’s entertainment or searching for information, banner ads tend to just get in the way of whatever they’re doing.
Another problem with is that banners tend to slow down overall website performance. Research shows that this is the main reason users resort to adblocking apps, to speed sites up!
So to get banner ads delivering profitable results for you, it’s important to consider these realities.
Then, you need to figure out how to best captivate and/or intrigue site visitors enough to get them to click your ad.
With that said, here are a few tips that should help:
1. Focus on relevance
Target your banner ads where you have the best chance of finding people who are truly interested in what you have to offer.
Focus on specific niche sites that cater to the same audiences that you’re trying to reach. In fact, the more niche-specific a website is, the better.
Most banner ad platforms help you identify websites that target specific niches and demographics.
2. Be creative and original.
Far too often, banner ads just fall flat. They’re poorly designed and conceived.
Put a little effort and ingenuity into your banner ads. If you’re not design-savvy or creative, then be honest with yourself and get a good designer involved who can help.
A good resource if you want to create it yourself is canva.com.
3. Test! Test! Test!
Split-testing various versions, copy and designs against each other is critical to success. There is no way around it.
Properly A/B split-test your banner ads to find the winning ads. Use click tracking capability and analytics to accurately determine your ads’ comparative performance.
You can do that for free HERE.
4. Be strategic with your landing pages!
To succeed in the banner ads game, you need to have well-written and designed landing pages that will finish the job.
When someone clicks on your ad, they should be brought to a page that corresponds with the banner ad that brought them to your site in the first place.
If the banner ads and landing pages aren’t working together, rest assured that a lot of good clicks are being wasted.
Too many advertisers spend good money on banner ads, only to send the clicks to a site’s home page. Don’t do that!
Send the clicks directly to a page that’s specifically designed to convert the visitor into a lead or a sale.
Want to learn more about banner ads and media buying?
Click the link below. It has everything you need!
I hope these tips help you get on the path to profitable banner ads.
More stuff coming your way soon!
Zack